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In spring 2021, ULI Washington held a Technical Assistance Panel to strategically address concerns related to the struggling Friendship Heights area. The panel members, consisting of a multi-disciplinary team of 12 leading land planning and community development professionals, met for four-and-a-half days to consider a wide range of issues and opportunities, and subsequently offered many insightful observations and recommendations, affirming the growing consensus of a new vision and an emerging cooperative spirit. View the full plan.

One of the key strategic priorities noted by the ULI panel was to “Establish the Friendship Heights Alliance” as an organization to catalyze the needed initiatives. FHA is modeled on other regional organizations such as the Tysons Partnership. The organization was born out of the once-in-a-generation opportunity to come together around a new vision for the neighborhood, building on its significant strengths to become a dynamic, inclusive, walkable urban place.